This past month, we’ve been getting surprisingly high interest for online courses by companies who want to:
- on-board their customers so they get more value of a platform/solution
- on-board new hires so they hit the ground running
- educate sales people about new products
A great online course example comes from Asana - the project management platform - that has created an online Academy with 32 courses, all available for free to users who simply sign up with a free account.
These are all studio-produced courses with professional screencasts. A simple studio setup with an actor (or charismatic employee), and screencasts that can be created by an SME and then professionalized (strip VO, edit transcript, record professional VO, re-sync the video).
The goal is to familiarize users with all the powerful features and functionality that Asana has to offer. The more value Asana users get out of the platform, the longer they stay on and the more likely they are to pay - increasing lifetime value by both extending duration AND increasing average revenue per user.