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RE:Video - our best ideas on Video Marketing [Volume 19.02]

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In this issue: Best practices in B2B: expert insights from "B2B Growth NYC" meetupHow Bain & Co c
 

RE:Video

February 27 · Issue #2 · View online
Every month, we share case studies & strategies to help you get the most out of video, the #1 way to grow in B2B

In this issue:
  1. Best practices in B2B: expert insights from “B2B Growth NYC” meetup
  2. How Bain & Co comes up with 100+ video ideas per year
  3. Make sure you get the most out of your videos
  4. Best B2B lead gen: create a mini online course
  5. Book of the month: get people to like you in 90 seconds
  6. Deal of the month: who wants to be a Thought Leader?

1. Best practices from our "B2B Growth NYC" meetup
We launched our “B2B Growth NYC” meetup series. Here are some key insights from our panel of B2B experts (and the full video recording):
  • use SurveyMonkey to create proprietary data for great PR campaigns
  • ABM has been over-hyped, without delivering great results
  • video is still king but getting much harder, you NEED a solid strategy
  • seeing 4x ROI on FB ads vs 1x on Google Ads (4x on branded search)
"B2B Growth NYC" meetup panel
2. How Bain & Co comes up with 100+ videos/year
Here’s a mini video case-study on how Bain & Co is using Video Content Marketing, posting 2 videos per week… you can see some great ideas of what topics you should cover in your videos.
One reason some companies find Video Content Marketing intimidating is because they think “there’s no way we can come up with so many topics” - well Bain & Co comes up with 100+ ideas per year!
Video Content Marketing Strategy Case Study: Bain & Company
3. Make sure you get the most out of your videos
How to promote your video? Many times, experts and companies get videos done and then… crickets! 
Video is such a unique asset and you can get so much out of it by a) promoting it correctly, and b) repurposing it on your blog, social media etc. 
I want to share 5 quick tips to help you get the most out of your video, or at least get you started. And soon you’ll start seeing your reach amplified, and you’ll start getting the results you’ve been expecting. 
Getting the right video done is NOT enough, you have to know how to leverage this asset.
How to Promote Your YouTube Video | 5 Tips | Video Content Marketing
4. Best B2B lead gen: create a mini online course
How to create an online course to grow your business… Creating a mini online course can be a great way to grow awareness of your business and generate leads.
It can be something your audience needs to learn so they can get the most out of your product. Or you can even teach them exactly what you do so they can either go the DIY method if they don’t have the budget, or hire you when they realize how much effort is required.
How to Create A Course to Grow Your Business
5. Book of the month: Get people to like you in 90 sec
To succeed in this world you need CONNECTIONS. Luckily, it takes only 90 seconds for people to open up to you, like you, and start creating a connection. A quick tip: open up your body to them, copy some of their mannerisms, use open-ended questions to get them talking and identify common ground, and don’t forget to smile!
Book Summary - How to make people like you in 90 seconds or less
6. Deal of the month: who wants to be a Thought Leader
Here at Board Studios, our mission is to “create thought leaders”. We’re looking for a handful of early-adopters with great stories and lessons to share. And we’ll help you create video content and strategy to demonstrate your thought leadership in a way that resonates with your audience. Email kosta@boardstudios.com with “Thought Leadership package” in your subject line, and we’ll set up a call to discuss the finer points.
Board Studios is a boutique agency that specializes in Explainer Videos and Video Content Marketing
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