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Grow your business & influence with video - Volume #9

What's inside: Adding value to clients: ideas from 3 business booksCase study: how an investment advi

Growth tactics for B2B Services

October 4 · Issue #9 · View online
Every week, we test B2B growth tactics, share insights from webinars, and experiment with growth/sales coaches

What’s inside:
  1. Adding value to clients: ideas from 3 business books
  2. Case study: how an investment advisor grows with video
  3. Scripting your video content can be a pain… there IS a solution
  4. A detailed walk-through of the Video Production process
  5. How to leverage the power of webinars for your business

1. Adding value to clients: ideas from 3 business books
To generate leads in B2B/services businesses, everyone says “you have to add value.” But whenever I interview people on about “how you do that” I never get a good answer.
So I wanted to share 3 great ideas from a few of my favorite business books.
Btw, this video is also an example of what you can do with a green-screen (replace the background with anything you’d like).
How to add value to your clients?
2. Case study: an investment advisor grows with video
We’ve started a series of Case Studies where we review businesses that leverage video successfully, to show you how they do it.
Video content marketing in the form of educational / thought leadership videos is THE BEST way to grow B2B/services businesses these days.
This applies to anyone from investment advisors to startups but goes all the way to the Fortune 100. People buy from people. They need to see you before they get to know, like, and trust you.
How Susan Daley (Wealth Advisor) grows her business with video on YouTube
3. Scripting your videos can be a pain... there IS a solution
If you have access to a studio, scripting your videos can be a great way to help you deliver your content without having to “wing it” every time.
But what if you don’t have the time to script all that content?
  • Pick a topic, find someone from your network who’s an expert, and interview them.
  • We can give you the topics, you jot down a few ideas on each, and we interview you, record it, transcribe it, and then we can even edit into a script
  • Have someone from your team interview you on a bunch of topics, record the audio with your phone, we transcribe & edit, then deliver in front of the camera
I want to do video content marketing BUT scripting the content is a huge pain
4. Walk-through of Video Production process
We’ve created a mini-course on everything you should know BEFORE getting a video for your business.
This is the module where we walk you through the entire video production process, all the way from defining the scope to producing the video.
Course Module: Production Process walk-through (8.5 minutes)
5. How to leverage webinars for your business
Webinars are one of the easiest and most cost-effective ways to sell a service.
You can educate your audience on a DIY approach, show them all the ins and outs of the process, and in the end offer value by demonstrate how you can save them time & money by doing it for them.
It’s all about making the advertising itself transformative so some people can execute on their own and others become clients. interview with Jason Fladlien, author of "One to Many"
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