Creating content for your blog can be very expensive. Typically, you’ll end up spending $500+ per blog post. So if you add 10 blog posts to your site and you only get 10 new visitors… it hurts!
The main culprit is usually the type of content you create. You write about what YOU want your audience to know so they’ll buy from you. Instead, you should write about what THEY want to read.
Because when your audience first connects with you, they simply DON’T CARE ABOUT YOU. They care about learning something that can help them solve their problems.
For example, instead of writing “Why you need an Explainer Video” on my blog, I should write “How to pitch your business in 60 seconds” and explain about structuring a powerful message.
You want to be educational so your audience will consume your content and they will get to KNOW -> LIKE -> TRUST you.
To help, I screencast how we do this content research for clients. It’s a long video but you can see the tools and approach behind the scenes, and of course you can skip where it’s slow;)