I recently interviewed a successful business YouTuber (=a business that uses YouTube videos as a primary source of winning new clients), who mentioned that a Wealth Management firm leverages YouTube very effectively.
The firm has created a different channel for each of its Advisors because they’re targeting a different audience, have a different tone of voice, and cover different topics in order to resonate with the right people.
And they’re producing weekly videos that are shared on LinkedIn to grow their network, and get posted on YouTube to create an evergreen asset that sends them prospects over time.
Even though Susan (check out her channel below) only has 5k subscribers, she consistently gets 500 views on her videos. All coming from highly qualified prospects. YouTube works great for businesses that don’t need millions of views, but just a handful of new clients a month can make a big difference!