I keep harping on the need to publish regular content on LinkedIn AND YouTube. So how does video really work and deliver leads?
On LinkedIn, you have a smaller audience. And you won’t necessarily resonate with your clients. But it’s very likely that a potential channel partner will engage with your content. For us, PR and other agencies are more in tune with what I’m preaching. They want to do more video for their clients. So when a client is ready, I’m top of mind. They know me as the expert, instead of trying to search online for someone else.
On YouTube on the other hand, you get more direct access to your potential customers. Because your videos will get in front of them when they’re searching for your videos’ keywords. You’re targeting people with the intent of engaging with your content. Whereas on LinkedIn it’s more of an awareness strategy.