We work a lot with services boutiques and B2B companies. The most common challenge is that paid ads, cold calls/emails, and other outreach have abysmal ROI.
That’s because your audiences needs to get to know you, like you, and trust you FIRST. Don’t you hate it when someone connects with you on LinkedIn and then immediately asks to get coffee or - my favorite - “let’s do a discovery call”?
Posting videos regularly on LinkedIn and YouTube is by far THE BEST way to connect with your audience authentically, so they see you as a trusted guide who can help solve their problems. It’s the long game, but it works!
Here’s how super easy we’ve made this “video content marketing”. It literally only takes a couple of hours of your time and you’re all set with great content for 3 months!