Some people feel very comfortable in front of the camera and can come up with great content on the fly. It’s VERY rate and I don’t recommend it. A much better option is to script your videos and use a teleprompter app. Here are your options:
A - INTERVIEW: you do NOT want to script your videos
One way to record your videos efficiently is to 1st come up with the topics you want to talk about and then organize a Zoom call where someone is asking you these questions and you record the video. Then edit / remote the interviewer out of the video and splice it so you get a bunch of videos done for your social media.
HOWEVER, be aware that speaking off the cuff presents many challenges: you may end up with lots of content that doesn’t seem to be valuable enough, and your editors may have a nightmare of a time trying to stitch everything together as you inevitably go back and forth between concepts.
B - SCRIPT: you DO want to script your videos
You may be concerned that you will come across as robotic. You WON’T. Most people who’ve had success with video do everything scripted. The reason is that you develop MUCH higher-quality, value-adding content. You simply can’t do that when you’re speaking off the cuff.
If you’re comfortable just writing your script, go for it. That’s how I do it. However, there’s another - equally efficient - way to produce your scripts.
- Come up with topics you want to talk about.
- Have someone interview you on these topics and record the conversation.
- Transcribe your conversation, and edit extensively so you have a perfect script.
- Load the script on your teleprompter app (on your phone or ipad), and record.
- Send to your editor to polish it up with intro/outro, captions, lower thirds, stock footage - anything to make the video more dynamic & engaging