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Grow your business & influence with video - Issue #15

HD webcam vs Laptop camera for your videosBecome a MEDIA company to beat your competitionThe key to B

Growth tactics for B2B Services

March 31 · Issue #15 · View online
Every week, we test B2B growth tactics, share insights from webinars, and experiment with growth/sales coaches

  1. HD webcam vs Laptop camera for your videos
  2. Become a MEDIA company to beat your competition
  3. The key to B2B growth: forget about revenues!
  4. Should you be doing webinars?
  5. What NOT to do with your videos

1. HD webcam vs laptop camera for your videos
Check out the difference an HD webcam can make! You may think your laptop is “good enough” but if you want to record and share videos it won’t cut it.
Video Content Marketing Tip #1: Get an HD webcam!
2. Become a MEDIA company to beat the competition
I interviewed Darryl Praill, CMO of VanillaSoft for The B2B Show and he had some very interesting things to say about the role of video for staying ahead of the competition in a very cost-effective way.
Darryl Praill "Think like a media company to become your industry's thought leader"
3. The key to B2B growth? Forget about revenues!
If you’re struggling with social media & growth, it’s because you’re TOO focused on revenues and generating leads! Social media has become critical for B2B, but you HAVE to free yourself from these concerns.
Video #69 "The key to B2B growth - Forget about revenue and leads"
4. Should you be doing webinars?
I interviewed Jason Fladlien from Rapid Crush and author of “One to Many” on the power of webinars, and how to do them right!
Webinars are ads, but if done correctly you’re telling your audience:
“Let me WOW you first… show you why I’m the one to deliver the best results to you… and only then consider my offer”
Break through, add value, and sign high-ticket deals on the spot ✍🏻
Virtual Summit with Jason Fladlien "Should you be doing webinars?"
5. What NOT to do with your videos
What NOT to do with your videos:
  • don’t post them on LinkedIn on a Saturday 😴
  • don’t go crazy with the green screen
  • don’t wear a shirt that’s 2 sizes too large… that was actually unintentional 😂
  • stay humble (aren’t you tired of all the experts dropping knowledge to grow our companies while… jogging?)
Blooper reel #1
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