It’s true: video content production takes a lot of time and money to do it right. But there ARE ways to make it less painful.
Traditional video content production costs $150k+ per year. Or you’ll need a studio and in-house team of 2-3 people, bringing the cost even higher. Whereas with a streamlined process, our clients execute their video strategy with budgets as low as $25-50k.
First, start with a strategy to map out your content: Who is your target audience, what information are they searching for? Look at your - and your competitors’ - most trafficked blog posts and white papers as a starting point. A typical SEO-keyword & competitive analysis can yield 50-100 topics easily.
Next, prepare to capture your video content. Pick the SMEs in your company (it can be the founder, or someone from marketing or sales - depending on your topics) and interview them on these topics.
The key is to batch produce video content.
Typically, my team will go on-site, or invite a client to our studio, or even work with them remotely. We interview them for a couple of hours and capture enough video for 10-15 pieces of content. Do that once a quarter or even in 1-2 days with different SMEs and you have all your content for the year!
Then, it’s all about editing, posting, and promoting. Video SEO and promotion are critical for the success of your video strategy, so don’t overlook this phase. You need a well-designed YouTube channel with playlists, upload natively on LinkedIn, and don’t forget to add subtitles.