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Grow your business & influence with video - Issue #12

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Launching "Board Studios Labs"?"Video gives you a unique advantage!" (B2B CMO interview)Join invite-o
 

Growth tactics for B2B Services

December 20 · Issue #12 · View online
Every week, we test B2B growth tactics, share insights from webinars, and experiment with growth/sales coaches

  1. Launching “Board Studios Labs”?
  2. “Video gives you a unique advantage!” (B2B CMO interview)
  3. Join invite-only Video Marketing mastermind
  4. Don’t miss out on Video Podcasting, a major growth driver in 2020
  5. Content marketing without video? Stop the madness!
  6. Get some new ideas for your business with “domain jumping”

1. Launching "Board Studios Labs"
We’re partnering with companies and experts to build video channels in a variety of verticals. Let me know if you’d like to join one of them (or start a new one!):
  1. The B2B Show (with yours truly), see channel intro video below
  2. The Subscription Edge
  3. The FinTech Show
  4. The RetailTech Show
  5. The MarTech Show
… and more coming soon!
The B2B Show - YouTube Channel intro video
Interviewed Jasmeet Sawhney, CMO of Axtria, who’s laser-focused on building his company’s video presence. Why?
  • Video is more difficult and requires more skills than putting out a blog post. As a result, very few - if any - competitors are doing it. So it’s much easier to stand out.
  • Audiences are very much accustomed to watching videos and are rapidly shifting away from static content.
  • It’s the best way to create truly valuable content for clients.
The B2B Show: Jasmeet Sawhney "Why video is becoming a marketing priority"
3. Join invite-only Video Marketing mastermind
You have 24/7 access to our entire team of videographers, editors, Video SEO, and video strategy experts.
  • Ask any question you’d like
  • Find an accountability buddy to execute your video plans
  • Join weekly Ask-Me-Anything sessions with outside partners
  • Ask the community to help promote your videos.
It’s an invite-only community b/c we want to maintain quality. And it’s FREE!
Message me if you’d like an invite to join.
4. Best growth driver for 2020: video podcasting
We’ve said it before and we’ve been getting lots of traction with this idea so I wanted to make sure you didn’t miss it. Video Podcasting will be a major growth trend in 2020.
Interview your ideal prospects on video. They get to know -> like -> trust you. AND they share the video with their audience of similar people, so you grow your reach with even more of your ideal prospects.
All from simply interviewing people! You don’t have to come up with topics, prepare, write scripts, etc. It’s by far the best, easiest, and most cost-effective way to connect meaningfully with your best clients!
Video podcasting THE growth driver for 2020
5. Content marketing without video? Stop the madness!
If you’re doing content marketing, video HAS to be in your arsenal. Or you’re leaving most of your chips on the table.
Are you publishing a blog, white papers, case studies?
Even if your industry still reads all that static content, the point is that video can help you engage your audience with that content.
With video, it’s much faster - easier - cheaper to put your message and ideas in front of the right people. It’s much more expensive to promote static content AND it’s much less likely that it will grab your audience’s attention (or that your audience will engage with it).
"Content marketing without video? Stop the madness!" (2-minute, studio, scripted)
6. Grow your business with "domain jumping"
Domain jumping is when you think: what would someone in a completely different industry do, if they were in my shoes?
Say you’re in the software business. Think “how would a car sharing / hotel / DTC business tackle my challenges?”
Try it NOW… and I’m sure you’ll quickly come up with some new & creative ideas.
This is just one of the ideas we talked about with Rich Horwath, author of “Strategy Man” (a superhero book about strategy!).
BookVideoClub.com interview with Rich Horwath, author of "Strategy Man"
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