If you’re doing content marketing, video HAS to be in your arsenal. Or you’re leaving most of your chips on the table.
Are you publishing a blog, white papers, case studies?
Even if your industry still reads all that static content, the point is that video can help you engage your audience with that content.
With video, it’s much faster - easier - cheaper to put your message and ideas in front of the right people. It’s much more expensive to promote static content AND it’s much less likely that it will grab your audience’s attention (or that your audience will engage with it).