We had a great opportunity to interview PR experts on “the value of PR” at this year’s CommsWeek.
Many different perspectives, but overall: PR revolves around connecting a brand with its audience, and building trust through compelling storytelling.
In order to be tangible, memorable, and persuasive, you need to have a great message and tell it through a story.
Note: if you’re hosting an event in 2020 - anything from a Meetup or a more formal & larger event - consider hiring a video team to interview & produce videos. You can use them as trailers & ads, but also as educational content where you showcase your participants’ thought leadership and inform viewers of key trends.